A rum brand is celebrating the 70th anniversary of Ernest Hemingway's The Old Man and the Sea in an unusual way. Papa's Pilar, which honors Hemingway, is releasing previously unreleased clips of Hemingway that are narrated by Dr. Guy Harvey, through an AR experience.
Ernest Hemmingway's Classic Honored In Rum Bottle With Innovative AR Experience
Forbes - 1 Dec 2022 17:00
A rum brand is celebrating the 70th anniversary of Ernest Hemingway's The Old Man and the Sea in an unusual way. Papa's Pilar, which honors Hemingway, is releasing previously unreleased clips of Hemingway that are narrated by Dr. Guy Harvey, through an AR experience.
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